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Nov 24, 2024
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2023-2024 Undergraduate Bulletin [ARCHIVED PUBLICATION]
Marketing Major, B.A./B.S.
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 Return to: Academic Programs
Romain College of Business
55 hours (31 hours of Business Core + 24 hours of marketing and business coursework)
The marketing major is designed to provide students with sufficient knowledge and skills to work in a variety of areas. Employment opportunities for marketing majors include, but are not limited to, product and brand management, market development, sales, retailing, customer service, and market research.
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Romain College of Business Degree Requirements
All baccalaureate degree candidates must successfully complete a minimum total of 120 credit hours. Students majoring in accounting and professional services, business administration, computer information systems, finance, management, and marketing complete 55 to 62 hours of coursework divided into three segments:
- 31 credit hours in core requirements taken by all business majors,
- major field requirements totaling 24 to 33 hours, and
- electives, as needed to total 120 hours
Business majors wishing to complete a second major must complete a minimum of 12 unique hours in the second major. A business major wishing to complete a second baccalaureate degree must complete a minimum of 30 semester hours in addition to those required for their first degree and must fulfill all requirements for the second degree. Transfer students must complete at least one-half of business coursework required for graduation in residence.
- Business students must achieve a grade point average of at least 2.2 in the first 60 hours of coursework to enroll in upper division business courses.
- Business students must achieve a grade point average of at least 2.0 in all required business coursework to be eligible for graduation.
Core 39 Requirements for Business Majors
All students must complete Core 39. Romain College of Business majors must complete specific courses in speech, mathematics, social behavior, global communities, and diversity to provide the necessary background in analytical tools and behavioral sciences upon which the advanced study of management is based. The Core 39 courses required for business majors are:
Business Core for All Business Majors (31 hours)
The following required core courses provide breadth in a college education for business and a foundation for specialization in a major: Business Major Requirements (21-33 hours)
Specific upper-division course requirements for the various business majors are listed under each program. These upper-level major course requirements should be completed during the junior and senior years. Required Courses (12 hours)
Directed Electives (12 hours) Choose 4 courses from:
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