40 hours; C or better required in all major courses; 2.25 major GPA required
Public Relations and Advertising Major
Students may choose either an emphasis in Public Relations or Advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students will develop skills in both areas.
Required Mass Communication Core Classes (16 hours)
The Advertising emphasis prepares students for a growing field in communications. Students acquire the essential skills of writing, design, advertising, graphics, research, market analysis, media planning, promotions, integrated marketing campaigns, and communication theory. In addition to required courses, students may choose from a variety of directed communication electives to enhance career objectives.
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