MKTG 461 - Seminar in Integrated Marketing Communications

Credits: 3

Approaching organizations’ communications issues through the integration of advertising, marketing, and public relations strategies and techniques. Team project required.

Prerequisite(s): senior standing and either ADV 101 or PRL 101 and either MKTG 201 or MKTG 305.

Cross-Listed: PRL 461 and ADV 441.