Apr 15, 2026  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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MKTG 438 - Marketing Research

Credits: 3

The systematic, objective, and exhaustive search for and analysis of data relevant to problems in the field of marketing. Attention is given to marketing research procedures such as project design, sampling, data collection, data analysis, and reporting. Management’s treatment of and reliance upon this important marketing tool are considered.

Prerequisite(s): ECON 265 , MKTG 305 , and senior standing.

Term(s) Offered: Fall, Spring


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