PRL 465 - Institutional Advancement

Credits: 3

This course explores principles of institutional advancement (public relations) and development (fundraising). Topics covered include marketing, public relations, publications, alumni relations, annual appeal, planned giving, corporate and foundation relations, major gifts, and capital campaigns. The course examines ethical issues involved in all aspects of institutional advancement. This course focuses on institutional advancement in modern universities and non-profit institutions, providing students with a foundation in the institutional advancement field. Prerequisite(s): PRL 101 (grade of C or better) and one course with a grade of C or better from: ADV 342, CMST 317, JRN 384, or PRL 362 and ENG 101 (grade of C or better) and ENG 201 (grade of C or better) or consent of instructor.

Check course availability in Fall 2024

Check course availability in Spring 2025

Check course availability in First Summer 2025

Check course availability in Second Summer 2025