MKTG 601 - Marketing Strategies

Credits: 3

Analysis and control of the key marketing variables to develop successful strategic marketing plans. Emphasis on the major components of marketing strategy; establishment of overall corporate objectives; analysis of strategic business units; identification of creative alternatives; and examination of company, target market, and competitors. Views strategy formulation from the global and managerial perspectives. Examines significant marketing strategies and applies them to practical analysis of established marketing cases dealing with new and established product management, pricing, channels, and promotional aspects. Prerequisite(s): MNGT 611. Open only to MBA majors. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F.

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