ADV 441 - Seminar in Integrated Marketing Communications

Credits: 3

This course focuses on integrating advertising, public relations and social/interactive/communications. Students learn theories and models associated with IMC concepts used to develop communications strategies and decisions. Students will evaluate IMC and how it aligns with clients, target publics/audiences/markets, and impact on the organization and the brand.

Prerequisite(s): PRL 368 (grade of C or better) or ADV 335 (grade of C or better), or MKTG 201 (grade of C or better) or MKTG 305(grade of C or better); junior or senior standing

Cross-Listed: Cross-listed with PRL 461; may be taken only once as one of these courses
Term(s) Offered: Irregularly offered

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