ADV 101 - Introduction to Advertising Credits: 3
This foundational course examines the practice and profession of advertising. Course material covers the historical contexts of advertising, brand image, promotion, target audiences, consumer behavior, ethics, and traditional, digital, and social media channels.
Term(s) Offered: Fall, Spring, Summer
Check course availability in Spring 2024
Check course availability in First Summer 2024
Check course availability in Second Summer 2024
Check course availability in Fall 2024
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