Jun 28, 2024  
2024-2025 Undergraduate Bulletin 
    
2024-2025 Undergraduate Bulletin
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ADV 444 - Strategic Campaigns


Credits: 3

A capstone course that focuses on the creation and implementation of advertising campaigns. Students will evaluate the current advertising for a client and using research techniques, follow the steps in creating individual advertising campaigns for the client as outlined in the course.

Prerequisite(s): ADV 335  (grade of C or better) or PRL 368  (grade of C or better) and ADV 347  (grade of C or better) or PRL 362  (grade of C or better)

Term(s) Offered: Fall or Spring


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