ADV 444 - Strategic Campaigns

Credits: 3

A capstone course that focuses on the creation and implementation of advertising campaigns. Students will evaluate the current advertising for a client and using research techniques, follow the steps in creating individual advertising campaigns for the client as outlined in the course.

Prerequisite(s): ADV 335 (grade of C or better) or PRL 368 (grade of C or better) and ADV 347 (grade of C or better) or PRL 362 (grade of C or better)

Term(s) Offered: Fall or Spring

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