PRL 461 - Seminar in Integrated Marketing Communications

Credits: 3

Approaching organizations’ communications issues through the integration of advertising, marketing, and public relations strategies and techniques.

Prerequisite(s): PRL 368 (grade of C or better) or ADV 335 (grade of C or better)

Cross-Listed: Cross-listed with ADV 441; may be taken only once as one of these courses
Term(s) Offered: Irregularly offered