PRL 468 - Public Relations Campaigns

Credits: 3

A capstone course using research techniques to identify problems and/or public relations opportunities, to monitor implementation of communications programs, and to evaluate those programs using a planning process to develop public relations objectives, strategies, and tactics designed to meet client/employer needs. Students will develop a detailed public relations campaign plan for clients.

Prerequisite(s): PRL 368 (grade of C or better)

Term(s) Offered: Fall, Spring

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