Public Relations and Advertising Major, Advertising Emphasis B.A./B.S.

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College of Liberal Arts >> Communication and Media

40 hours; C or better required in all major courses; 2.25 major GPA required

Public Relations and Advertising Major

Students may choose either an emphasis in Public Relations or Advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students will develop skills in both areas.

Required Mass Communication Core Classes (16 hours)

RTV 255 - Media Production Credits: 3
COMM 122 - Understanding Media Credits: 3
COMM 221 - Social Media Communication Credits: 3
COMM 494 - Mass Communication Law and Ethics Credits: 3
COMM 495 - Mass Communication Research Credits: 3
COMM 497 - Career Planning and Professional Development Credits: 1

Advertising Emphasis

The Advertising emphasis prepares students for a growing field in communications. Students acquire the essential skills of writing, design, advertising, graphics, research, market analysis, media planning, promotions, integrated marketing campaigns, and communication theory. In addition to required courses, students may choose from a variety of directed communication electives to enhance career objectives.

Required Advertising Courses (21 hours)

PRL 101 - Introduction to Public Relations Credits: 3
ADV 101 - Introduction to Advertising Credits: 3
ADV 335 - Advertising Strategy Credits: 3
ADV 342 - Advertising Design Credits: 3
OR
PRL 364 - Publications Design Credits: 3
ADV 343 - Media Planning Credits: 3
ADV 347 - Advertising Copywriting Credits: 3
ADV 444 - Strategic Campaigns Credits: 3

Directed Electives for Advertising Emphasis (3 hours)

PRL 362 - Writing for Public Relations Credits: 3
ADV 346 - Special Events and Promotion Credits: 3
ADV 400 - Independent Study in Advertising Credits: 3
ADV 440 - Advanced Strategic Campaigns Credits: 3
ADV 441 - Seminar in Integrated Marketing Communications Credits: 3
OR
PRL 461 - Seminar in Integrated Marketing Communications Credits: 3
PRL 466 - Seminar in Public Opinion Credits: 3
PRL 467 - Crisis Communications Credits: 3
ADV 489 - Internship in Advertising Credits: 1-3
ADV 499 - Special Topics Credits: 3