Jun 16, 2024  
2011-2013 Undergradate & Graduate Bulletin 
    
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2011-2013 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

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MNGT 353 - Entrepreneurship Feasibility Analysis

Credits: 3

This course examines factors that determine the viability of a business venture and rewards of innovation. Emphasis will be placed on the assessment of market opportunity, the strategic position a prospective firm will full, how a prospective firm will operate, the main risks a prospective firm may face. An overview of the factors that affect the ability of a new product or service to generate payback will be provided: prelaunch investment, time to market, time to volume, ands support costs. Prereq: MNGT 352 .


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