Dec 21, 2024  
2011-2013 Undergradate & Graduate Bulletin 
    
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2011-2013 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

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ADV 347 - Advertising Copywriting

Credits: 3

A study of the principles and practices of writing effective commercial messages for media such as magazines, newspapers, billboards, direct mail, directories, and other promotional copy. It includes studies of message elements; the role of research in developing message strategies; the creative process; and clear, effective, and persuasive copywriting. Prereq: ADV 101  or core equivalent. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): F, Su.


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