Mar 11, 2025  
2011-2013 Undergradate & Graduate Bulletin 
    
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2011-2013 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

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PRL 461 - Seminar in Integrated Marketing Communications

Credits: 3

Approaching organizations’ communications issues through the integration of advertising, marketing, and public relations strategies and techniques. Prereq: senior standing and PRL 101  or ADV 101  , and MKTG 201  or MKTG 305 . Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp. Cross listed with ADV 441  and MKTG 461; may be taken only once as one of these courses.


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