Mar 17, 2026  
2011-2013 Undergradate & Graduate Bulletin 
    
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2011-2013 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

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PRL 465 - Institutional Advancement

Credits: 3

This course explores principles of institutional advancement (public relations) and development (fundraising). Topics covered include marketing, public relations, publications, alumni relations, annual appeal, planned giving, corporate and foundation relations, major gifts, and capital campaigns. The course examines ethical issues involved in all aspects of institutional advancement. This course focuses on institutional advancement in modern universities and non-profit institutions, providing students with a foundation in the institutional advancement field. Prereq: PRL 101  and one course from: ADV 342 , CMST 317 , JRN 384 , or PRL 362  or consent of instructor.


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