Dec 22, 2024  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin [ARCHIVED PUBLICATION]

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MKTG 342 - Business and Industrial Marketing

Credits: 3

An examination of the marketing function within organizations marketing goods and/or services to other organizations (rather than final consumers). Major emphasis on business buyer behavior and the business marketing environment as key factors shaping business marketing strategy development, planning, implementation, and control.

Prerequisite(s): MKTG 201  or MKTG 305 .

Term(s) Offered: Irregularly offered


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