PRL 461 - Seminar in Integrated Marketing Communications

Credits: 3

Approaching organizations’ communications issues through the integration of advertising, marketing, and public relations strategies and techniques.

Prerequisite(s): senior standing and PRL 101 (grade of C or better) or ADV 101 (grade of C or better), and MKTG 201 (grade of C or better) or MKTG 305 (grade of C or better), and ENG 101 (grade of C or better) and ENG 201 (grade of C or better).

Cross-Listed: ADV 441; may be taken only once as one of these courses.
Term(s) Offered: Spring

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