MKTG 443 - Tourism and Leisure Marketing

Credits: 3

The application of marketing theories and practices to the leisure and tourism industries. Emphasis will be placed on the psychology of leisure pursuits and tourism. Discussions will include, but not be limited to, sports marketing, the marketing of destinations/events, and travel psychology. Prerequisite(s): MKTG 305 or MKTG 201; MKTG 313 or MKTG 332.