Sep 13, 2026  
2013-2014 Undergradate & Graduate Bulletin 
    
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2013-2014 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

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MKTG 443 - Tourism and Leisure Marketing

Credits: 3

The application of marketing theories and practices to the leisure and tourism industries. Emphasis will be placed on the psychology of leisure pursuits and tourism. Discussions will include, but not be limited to, sports marketing, the marketing of destinations/events, and travel psychology. Prerequisite(s): MKTG 305  or MKTG 201 ; MKTG 313  or MKTG 332 .


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