May 09, 2021  
2013-2014 Undergradate & Graduate Bulletin 
    
2013-2014 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

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ADV 441 - Seminar in Integrated Marketing Communications


Credits: 3

Approaching organizations’ communications issues through the integration of advertising, marketing, and public relations strategies and techniques. Prerequisite(s): senior standing and PRL 101  (grade of C or better) or ADV 101  (grade of C or better), ENG 101  (grade of C or better), and ENG 201  (grade of C or better) and MKTG 201  or MKTG 305 . Cross-Listed: Cross-listed with PRL 461  and MKTG 461 ; may be taken only once as one of these courses. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp.


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