MKTG 461 - Seminar in Integrated Marketing Communications

Credits: 3

Approaching organizations’ communications issues through the integration of advertising, marketing, and public relations strategies and techniques. Team project required. Prerequisite(s): senior standing and either ADV 101 or PRL 101 and either MKTG 201 or MKTG 305. Cross-Listed: Corss-listed with PRL 461 and ADV 441.