PRL 461 - Seminar in Integrated Marketing Communications
Approaching organizations’ communications issues through the integration of advertising, marketing, and public relations strategies and techniques. Prerequisite(s): senior standing and PRL 101 (grade of C or better) or ADV 101 (grade of C or better), and MKTG 201 (grade of C or better) or MKTG 305 (grade of C or better), and ENG 101 (grade of C or better) and ENG 201 (grade of C or better). Cross-Listed: Cross listed with ADV 441 and MKTG 461 ; may be taken only once as one of these courses. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp.
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