Mar 28, 2024  
2013-2014 Undergradate & Graduate Bulletin 
    
2013-2014 Undergradate & Graduate Bulletin [ARCHIVED PUBLICATION]

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PRL 461 - Seminar in Integrated Marketing Communications


Credits: 3

Approaching organizations’ communications issues through the integration of advertising, marketing, and public relations strategies and techniques. Prerequisite(s): senior standing and PRL 101  (grade of C or better) or ADV 101  (grade of C or better), and MKTG 201  (grade of C or better) or MKTG 305  (grade of C or better), and ENG 101  (grade of C or better) and ENG 201  (grade of C or better). Cross-Listed: Cross listed with ADV 441  and MKTG 461 ; may be taken only once as one of these courses. Term(s) Offered (F=Fall, Sp=Spring, Su=Summer): Sp.


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