PRL 465 - Institutional Advancement

Credits: 3

This course explores principles of institutional advancement (public relations) and development (fundraising). Topics covered include marketing, public relations, publications, alumni relations, annual appeal, planned giving, corporate and foundation relations, major gifts, and capital campaigns. The course examines ethical issues involved in all aspects of institutional advancement. This course focuses on institutional advancement in modern universities and non-profit institutions, providing students with a foundation in the institutional advancement field.

Prerequisite(s): PRL 101 (grade of C or better), ADV 101 (grade of C or better), CMST 201 (grade of C or better), or JRN 281

Term(s) Offered: Irregularly offered

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