Marketing Major, B.A./B.S.

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The marketing major is designed to provide students with sufficient knowledge and skills to work in a variety of areas. Employment opportunities for marketing majors include, but are not limited to, product and brand management, market development, sales, retailing, customer service, and market research.

Core Requirements for All Business Majors (31 hours)

The following required core courses provide breadth in a college education for business and a foundation for specialization in a major:

CIS 151 - Computer Applications in Business Credits: 3 (1) or
CIS 261 - Advanced Microcomputer Applications Credits: 3 (2)
ACCT 201 - Accounting Principles I Credits: 3
ACCT 202 - Accounting Principles II Credits: 3
BCOM 231 - Business Communication Credits: 3
BLAW 263 - Legal Environment of Business Credits: 3
ECON 265 - Elementary Statistics Credits: 3
FIN 305 - Business Finance Credits: 3
MNGT 305 - Principles of Management Credits: 3
MKTG 305 - Principles of Marketing Credits: 3
BCOM 401 - Business Career Planning and Professional Development Credits: 1
MNGT 452 - Policy Formulation and Implementation Credits: 3 (MNGT 452 satisfies the University Core requirement for synthesis.)

Note(s):

(1) Required of marketing majors

(2) Required of accounting and professional services, business administration, business education, computer information systems, finance, and management majors

Business Major Requirements (24-33 hours)

Specific upper-division course requirements for the various business major programs are listed in the following sections. These upper-level major course requirements should be completed during the junior and senior years.

Major (55 hours)

(24 hours of major courses and 31 hours of Business Core)

Required Courses (12 hours)

MKTG 332 - Consumer Behavior Credits: 3
MKTG 438 - Marketing Research Credits: 3
MKTG 448 - Marketing Management Credits: 3
MKTG 471 - International Marketing Credits: 3

Elective Courses (12 hours)

MKTG 313 - Services Marketing Credits: 3
MKTG 334 - Promotional Strategy Credits: 3
MKTG 342 - Business and Industrial Marketing Credits: 3
MKTG 344 - Personal Selling Credits: 3
MKTG 355 - Interactive Marketing Credits: 3
MKTG 443 - Tourism and Leisure Marketing Credits: 3
MKTG 444 - Sales Management Credits: 3
MKTG 447 - Retailing Policy and Management Credits: 3
MKTG 475 - Seminar in Contemporary Marketing Problems Credits: 3

Electives (16 hours)

At least six hours must be in non-business courses.

Additional Information

Non-business majors: Economics and computer science are offered in the College of Business but are not business majors. Students enrolled in these programs do not take the Business Core.