Public Relations and Advertising Major, Advertising Emphasis B.A./B.S.

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Public Relations and Advertising Major

40 hours

Students may choose either an emphasis in public relations or advertising, depending upon individual interests. By carefully selecting appropriate electives offered in the program, students may develop skills in both areas.

Required Core (13 hours)

PRL 101 - Introduction to Public Relations Credits: 3
ADV 101 - Introduction to Advertising Credits: 3
COMM 494 - Mass Communication Law and Ethics Credits: 3
COMM 495 - Mass Communication Research Credits: 3
COMM 497 - Career Planning and Professional Development Credits: 1

Advertising Emphasis

The advertising emphasis prepares students for one of the fastest-growing fields in communications. Students acquire the essential skills of writing, design, advertising graphics, research, market analysis, media planning, promotions, integrated marketing campaigns, and communications theory. In addition to required courses, students may choose from a variety of directed communications electives to enhance their career objectives.

Required Courses (12 hours)

ADV 335 - Advertising Strategy Credits: 3
ADV 343 - Media Planning Credits: 3
ADV 444 - Strategic Campaigns Credits: 3 or
ADV 441 - Seminar in Integrated Marketing Communications Credits: 3
ADV 446 - Seminar in Advertising Credits: 3

Additional Information

Public Relations and Advertising major requires diversity cognates: six hours (See Communications information.)

Communications Electives for the Public Relations and Advertising Major

Public Relations emphasis (9 hours)

Advertising emphasis (9 hours)

At least one of the Directed Electives must be from ADV 347 , JRN 281 , or RTV 354 .

ADV 342 - Advertising Design Credits: 3
ADV 343 - Media Planning Credits: 3
ADV 346 - Special Events and Promotion Credits: 3
ADV 347 - Advertising Copywriting Credits: 3
ADV 400 - Independent Study in Advertising Credits: 3 or
PRL 400 - Independent Study in Public Relations Credits: 1-3
ADV 440 - Advanced Advertising Campaigns Credits: 3
ADV 441 - Seminar in Integrated Marketing Communications Credits: 3 or
PRL 461 - Seminar in Integrated Marketing Communications Credits: 3
ADV 498 - Internship in Advertising Credits: 3 or
PRL 498 - Internship in Public Relations Credits: 3
ADV 499 - Special Topics Credits: 3
COMM 190 - Computer Basics Credits: 1
COMM 192 - Introduction to Mass Communication Credits: 3 or
RTV 151 - Survey of Contemporary Broadcasting Credits: 3
COMM 477 - Comparative Structures of Mass Media in a Global Community Credits: 3
JRN 281 - Basic Reporting Credits: 3
JRN 374 - Internet Communications Credits: 3
JRN 384 - Feature Writing Credits: 3
PRL 364 - Publications Design Credits: 3
PRL 366 - Seminar in Public Relations Credits: 3
PRL 368 - Strategic Writing Credits: 3
PRL 465 - Institutional Advancement Credits: 3
PRL 466 - Seminar in Public Opinion Credits: 3
PRL 467 - Crisis Communications Credits: 3
PRL 499 - Special Topics Credits: 3
RTV 255 - Media Production Credits: 3
RTV 354 - Writing for Electronic Media Credits: 3
RTV 452 - Broadcast and Cable Sales Credits: 3

Additional Information

An internship in public relations or advertising is highly recommended. By interning with a public relations firm, advertising agency, or within corporate or not-for-profit departments, students network with professionals who help them polish their skills for entry into the fields.